Your Amazon Competitors are Protecting Their Private Label Brands…And You Should, Too….
Providing strategic business and legal guidance for the proactive protection and enforcement of your Amazon listings and private label brands.
AMAZON LISTING PROTECTION + HIJACKER REMOVAL
Amazon sellers face a constant threat: counterfeiters stealing the BUY BOX with products that do not match your listings. Amazon’s open catalog system, unfortunately, makes it too easy for unscrupulous sellers to “list against” your ASINs and enjoy the benefits of your hard work, intellectual property, and good reviews.
When you report a counterfeiter to Amazon, you’ll often get an automated response requesting that YOU do a “test buy” to prove that the counterfeiter’s product does not match the listing. But guess what? I can help you bypass the “test buy requirement” and get that counterfeiter removed sooner rather than later. No need to wait 6+ weeks for the knockoff to come from China. Please visit Counterfeit Seller Removal to learn more. I take the position that it’s better to be proactive to keep your listings clear of unauthorized sellers who will destroy your reviews and brand reputation, as well as drive down the price of your products on Amazon.
You can protect your Amazon listings on your own. However, retaining an attorney will show Amazon and counterfeiters that you are serious about your protecting and enforcing your brand, and that you are a sophisticated Amazon seller and business-savvy. I can also fulfill Amazon’s evidentiary needs when I submit infringement reports to Amazon, and “test buys” may not always be necessary.
If you need help getting a counterfeiter off of your Amazon listing, I can help! I’ll need to know your Amazon Seller name, your ASIN(s), and the name of the alleged hijacker. I will look at your ASINs and we’ll discuss solutions to clean up those listings sooner rather than later! Don’t underestimate the importance and value of your brand!
PROACTIVE PRIVATE LABEL BRAND PROTECTION
The best way to protect your private label brand is through proactive intellectual property protection (e.g., filing your trademark with the USPTO) and (sales) channel control. I can help you protect your brands through intellectual property registrations, such as trademark filings with the United States Patent and Trademark Office.
Brand protection is also enforced through constant and consistent monitoring of online marketplaces, such as Amazon, eBay, DHGate, Global Resources, AliExpress and AliBaba, to ensure that your brands do not lose their value through unauthorized use. I can assist you in monitoring the use of your brands, and send enforcement letters on your behalf, when necessary. (Please contact me to discuss trademark monitoring fees, which can vary depending on scope of monitoring.)
Private Label Brand Enforcement:
Unfortunately, the majority of successful brands will be counterfeited at some point during their lifetime. Consumers are often totally unaware that the products they are purchasing are counterfeit. (And yep, I’ve almost been a victim myself! These guys are good.) Sales of goods to consumers online make it more difficult to for them to confirm authenticity. Consumers who mistakenly purchase counterfeit items often suffer a negative experience, and these consumers will leave negative reviews on your Amazon listings when, in fact, the consumer actually received a counterfeit! These negative product reviews could have devastating and long-term repercussions to your brand. Furthermore, counterfeits are poorly made, and may even be dangerous.
I utilize your brand’s intellectual property rights to combat counterfeit products.
I can also assist you in the recordal of your trademark registration with Customs, and try to help you get your brand “gated” or “restricted” on the Amazon platform.
These strategies should be included in your arsenal as a brand owner to help you protect and increase the value of your brand over time!
Regardless of where you are in your private label journey, I’m here to help!
Featured Offers
FREE Checklist! Amazon Listing Hijacker Ammo for Your Private Label Brand
Are you doing all that you can to protect your private label brand?The strategies vary in degrees of complexity required to implement.
Preliminary Trademark Search
The Preliminary Trademark Search includes the following: 1. Searching includes USPTO and general internet search.
Comprehensive Trademark Search
A Comprehensive Trademark Search includes a comprehensive search by an outsourced search firm, and attorney time.
USPTO Trademark Filing
Trademark registration increases the value of your private label brand in more ways than one. Get ahead of Amazon.
Brand Gating Request
Brand Gating is available to most private label brands on Amazon, not just luxury brands or “mega” brands!.
Counterfeit Seller Removal
Let’s work together to kick counterfeit sellers to the curb!I will not stop working for you until the counterfeit seller is removed from your listing.
Amazon Listing Audit
Review and analysis of your Amazon listing to help you proactively deter hijackers. I will review up to two of your.
The Strategic Guidance You Need to Remove Amazon Listing Hijackers AND to Protect, Enforce, and Grow the Value of Your Private Label Brand…on Amazon…and Beyond!
Let’s determine what type of intellectual property you own + develop a strategy to protect, enforce + strengthen its value.
Let’s work together to choose a brand you not only love, but one that is also strong from both a legal ~and~ marketing perspective.
Let’s determine what type of intellectual property you own + develop a strategy to protect, enforce + strengthen its value.
Trademark registration increases the value of your private label brand in more ways than one. Let’s lock down that trademark.
Discover how to properly build your brand awareness so you have authority in the marketplace ~ on Amazon…and beyond!
Let’s step up your brand protection game. Amazon hijacker listing removal, CBP recordation, Amazon Exclusives membership, + MAP enforcement!
Resources and tools to help you grow your eCommerce business!
KnowEm ~ When you are going through the process of choosing a trademark for your private label brand, you’ll need to make sure you choose a mark that isn’t confusingly similar to a mark that is already in use. You can do some of your own “preliminary” searching using a platform like KnowEm. You’re welcome 🙂
99Designs ~ I love a good competition! 99Designs is fantastic because designers compete for your attention and business! One really fun thing about 99Designs is that you can easily run “polls” with your friends, family, or even more organized focus groups to help you choose from the best design(s) for your private label products. I’ve used 99Designs in the past, and I’ve always been thrilled with the results. Sure, you’re spending more than what you would on Fiverr. I’ve done both. When it comes to branding and design, you often get what you pay for! {If you choose to go with 99Designs, please keep me posted on your design contest!} PLUS, you WILL get a design you LOVE, or your money back!
eCommerce
Shopify ~ Before you can apply for Amazon’s Brand Registry program, you’re going to need to show use of your mark your website. Furthermore, at some point {if you haven’t already} you really should be thinkin of using a platform in addition to Amazon. Shopify is THE go-to eCommerce website. It’s super easy to use and you can have your professional-looking platform set up within hours…and it will look awesome!
Product Research
Helium 10 ~ Love these guys over at Helium 10. Manny and Gui from the AM/PM Podcast are providing the tools that they’ve personally used to generate six-figure months as Amazon sellers. Their suite of tools will help you find hidden keywords, lower your PPC costs, spy on your competitors (how fun does that sound?!) and make more sales!
Brand Monitoring
Efficient Era ~ One of the best ways you can proactively protect your brand on Amazon is to closely monitor what is going on. If you see negative reviews popping up, you likely have a counterfeiter. But it’s almost impossible to check all of your ASINs daily, especially for sellers with dozens of ASINs. Good news. Efficient Era is here to help. Although Efficient Era has a host of services to help you avoid seller overwhelm, one of the most important, in my opinion, is the negative feedback alert service. Check them out!
Wiser is a fantastic platform to monitor MAP pricing across a ton of different online platforms. If you are distributing your brand through resellers, it’s vital to make sure that resellers are honoring your MAP Agreements.
Reinstatement Services
eCommerce Chris ~ We all make mistakes. And sometimes, we make mistakes with our Amazon listings. But, you help is available!eCommerce Chris (Chris McCabe) is a former Amazonian, so he knows the ins and outs, and he can help you get your Amazon account back! And that’s not all! Chris and his team can help you improve your Amazon seller metrics!
Education + Training
Mark Scott Adams has a fantastic training program, and is particularly geared towards novice sellers. Make sure you grab his three FREE videos AND product selection checklist. {I know this can be one of the hardest part of starting your private label business…product selection…go grab that checklist…like NOW!}
AFFILIATE DISCLOSURE
Some {not all!} links on this website may be considered “Affiliate” links. That means that when you click through and make a purchase, www.ThePrivateLabelLawyer.com (that really means me, Suzi) may earn a commission. For more information, please read my full disclosure.
