In 2011 our CEO and Founder, Ranjit Mulgaonkar, a seasoned veteran of eCommerce and Ex-Amazonian, recognized that all companies regardless of size need help navigating the complex world of Online Retail Marketplaces and set out to build a company with a distinctive set of skills and technology dedicated to providing this turnkey service.
Amazon is the most dominant Online Retail Marketplaces and generates 90%+ of the sales. Today 39% of consumers are starting their Product Search by going directly to Amazon (Source-Forrester Research). Amazon’s influence over the consumer as a Product Search Engine cannot be ignored.
By end of 2016, 50% of the product searches could be taking place on Marketplaces with existing Marketplaces like Amazon, eBay, Sears, Newegg and Rakuten plus new Marketplaces like Wal-Mart, Staples, Best Buy and Alibaba. Consumers are migrating towards the Marketplaces because of large product selection, competitive price, free shipping, ease of purchase, mobile access and excellent client service.
DNA team of eCommerce experts provide Sales, Marketing, Fulfillment, Business Intelligence and Client Support on five largest Online Retail Marketplaces using our expertise and proprietary technology platform. We maximize your revenue, control the selling price and your brand, provide critical business intelligence information in a pay-for-performance Turkey solution.
You must have a Marketplace strategy in order to have a brand strategy. Making the most of it is where DNA comes in. Over 50 Brand Marketers have partnered with DNA, you should too.
MAXIMIZE MARKETPLACES
DNA Response is a full service agency that manages brands' direct-to-consumer business on retail marketplaces like Amazon
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Maximize revenue
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Protect your brand and pricing
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Sell smarter with effective business intelligence
We maximize your sales on the largest online marketplaces
We protect your pricing and safeguard you brand
We provide in depth business intelligence to help you strategize
Our end-to-end solution includes sales, marketing, order processing, fulfillment, customer support and inventory management. Our comprehensive approach allows you to launch quickly and reduce operating costs.
Our performance model reduces your risk and keeps margins constant. We cover all the hard costs of operating the marketplaces channel. You get a fixed percentage of every sale. As your partner our goals are aligned and we both share in the success of the business.
Solutions
MASTER THE WORLD`S LARGEST MARKETPLACES
DNA Response provides a comprehensive, turnkey management of Online Retail Marketplaces for brand manufacturers and brand marketers. Today we support five of the largest Marketplaces: Amazon, eBay, Rakuten, Newegg and Sears.com.
Our team of eCommerce experts provide Sales, Marketing, Order processing, Fulfillment and Customer Service for these five Marketplaces.
We use our expertise and our proprietary technology platform and protecting your brand at YOUR desired price points. In addition we provide our clients business intelligence including Media attribution, MAP violations and search ranking.
VALUE
We maximize your revenue on the Marketplaces by Search Optimization, Paid Advertising and Promotions.
We protect your pricing and brand on the Marketplaces by honoring the MAP price and building exceptional content to promote your products.
We provide valuable Business Intelligence information including unauthorized sellers, sales by time and geographic locations, available inventory and search trends for products.
Our clients can see improved performance in under one month.
Our solution is Turnkey and minimizes your operating cost.
Our fee structure is pay-for-performance making DNA your valuable and trusted partner.
MAXIMIZE YOUR REVENUE
- We monitor and track keyword searches for your products and optimize the content for search.
- We develop and manage paid search within Amazon for your products for maximum ROAS (Return on Ad Spent).
- We develop special promotions on Amazon for specific events.
- We partner with Amazon to provide world’s best fulfillment experience using Fulfillment by Amazon – FBA.
- We monitor and optimize Buybox to maximize your revenue.
- You benefit from DNA’s high quality seller status on Amazon (100% rating)
PROTECT YOUR BRAND AND PRICE
- We monitor and track keyword searches for your products and optimize the content for search.
- We develop and manage paid search within Amazon for your products for maximum ROAS (Return on Ad Spent).
- We develop special promotions on Amazon for specific events.
- We partner with Amazon to provide world’s best fulfillment experience using Fulfillment by Amazon – FBA.
- We monitor and optimize Buybox to maximize your revenue.
- You benefit from DNA’s high quality seller status on Amazon (100% rating)
INCREASE YOUR INTELLIGENCE
- We monitor and track keyword searches for your products and optimize the content for search.
- We develop and manage paid search within Amazon for your products for maximum ROAS (Return on Ad Spent).
- We develop special promotions on Amazon for specific events.
- We partner with Amazon to provide world’s best fulfillment experience using Fulfillment by Amazon – FBA.
- We monitor and optimize Buybox to maximize your revenue.
- You benefit from DNA’s high quality seller status on Amazon (100% rating)
PAY-FOR-PERFORMANCE
Our fee structure consists of a percentage of sales we generate on the Marketplaces for you.
This pay-for-performance fee structure aligns our mutual goals of generating the most sales at highest possible price while protecting your brand.
TURNKEY SOLUTION
Our Turnkey solution includes all aspects of efficiently running your business on the Marketplaces thus reducing your operating cost.
The main functions include:
- Sales and marketing
- Order processing
- Fulfillment
- Order related Customer Service
- Inventory management
You can be live on the Marketplaces in as quickly as 2 weeks.
