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Amazon Seller University

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Selling on Amazon

Put your products in front of tens of millions of Amazon shoppers. With no per-item listing fees Amazon can help you grow your business.

Start Selling on Amazon Today
Reach Hundreds of Millions of Customers

Access a massive audience of confident customers—in the U.S. alone, Amazon has over 95 million monthly unique visitors.1 Benefit from a brand that ranks #1 in reputation as determined by a 2016 Nielsen Company survey.2

Let Us Do the Heavy Lifting

Scale swiftly and reach even more customers with Fulfillment by Amazon, our world-class fulfillment service. We pick, pack, and ship your products and take care of customer service and returns—all so you can focus on growing your business.

Put Your Products in the Spotlight

Get the word out—boost your product visibility and help maximize sales with Advertise on Amazon. 

Fulfillment by Amazon

Enable your listings on Amazon to qualify for Amazon Prime and Free Shipping on eligible orders with world-class fulfillment.

Let Amazon pick, pack, and ship your orders

You sell it, we ship it. Amazon has created one of the most advanced fulfillment networks in the world, and your business can benefit from our expertise. With Fulfillment by Amazon (FBA), you store your products in Amazon’s fulfillment centers, and we pick, pack, ship, and provide customer service for these products. Best of all, FBA can help you scale your business and reach more customers.

Amazon Pay

With Amazon Pay, millions of Amazon customers can pay on your site with the information already stored in their Amazon accounts.

Amazon Pay can help you build and maintain loyal customers

With Amazon Pay you maintain close customer relationships and control the shopping experience from check-in to check-out. Amazon Pay fits in to your branded checkout experience, and allows customers to use one familiar login to identify themselves and transact on your site.

Build loyalty, maintain close customer relationships and benefit from years of Amazon innovation

Whether your customers are online or on the go, Amazon Pay provides a familiar, trusted way to check-in and checkout.

A trusted and familiar payment solution

  • One familiar login to identify and transact
  • Help increase conversion with the Amazon checkout experience

Build customer engagement and loyalty

  • Transactions are completed on your site
  • Amazon Pay integrates with your existing CRM systems

Benefit from years of Amazon innovation

  • Amazon Pay is continuously evolving to meet the needs of merchants and customers
  • Amazon Pay is available across devices, in the home and on the go

Advertise on Amazon

Promote your products and brand to millions of customers. Pay only when your ads are clicked. Your first $50 in clicks are free. Terms and conditions apply.

Advertise your products on

Advertising on Amazon is an easy way for you to promote your listings. Ads appear right where customers will see them, such as the first page of search results or product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to shoppers. These targeted ads can bring your products to a new audience and help you maximize your sales.

We have two advertising solutions: Sponsored Products for promoting individual listings, and Headline Search Ads for registered brand owners to promote their brand and product portfolio.

Sell in Europe

Reach millions of new customers through one Amazon European account and bring your business to the next level.

If you want to take your business to the next level, you are probably thinking about expanding internationally. At Amazon, we have the tools to help you reach millions of customers all across Europe.

Why sell in Europe?

  • Sell More

    Access to tens of millions of new customers with 1 Seller Account for the 5 European Marketplaces

  • Build Your Brand

    Introduce your brand to millions of European customers who visit Amazon every day

  • Be More Competitive

    Reduce business seasonality by taking advantage of different peak periods in other countries

Sell in Japan

A great way to grow your business is to expand to Japan marketplace. Selling your products on will give you access to millions of customers in Japan.

Start selling in Japan & reach millions of online shoppers

Be part of the world’s third-largest economy1
Japan has a population of 128 million people,2 with 70% of shoppers making purchases online.3 This makes Japan a great marketplace for global sellers.

Get language support
We offer numerous language options in Seller Central to help you manage your business. We also offer language support in select languages throughout the Amazon selling experience. Give us a call, chat with us, or email your questions.

Take advantage of Amazon’s FBA service
Online shoppers in Japan expect same-day or next-day delivery, and Fulfillment by Amazon (FBA) enables you to meet those expectations. Simply ship and store your products in Amazon’s fulfillment centers in Japan and we do the picking, packing, and shipping for you. We also provide customer service in Japanese so that you can focus on growing your business while we handle your customers’ questions and returns.

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