ThornCrest is a brand expansion, brand protection, and brand enforcement company working in partnership with premier brands globally. With a unique and personalized combination of business and legal solutions, ThornCrest assists brands to carefully expand into new retail channels and global markets.
Our Services
Brand Expansion:
Premier brands require premier product placement. The ThornCrest team has channel expertise with global wireless carriers, Apple retail, Consumer Electronics retailers, Outdoor and Action Sports retailers, Fashion, Design and Specialty stores. The ThornCrest team works closely with brands to broaden sales channels and carefully manage portfolio sell-through. The services include comprehensive retail readiness, packaging compliance, point of sale displays, staff training, product forecasts, and retail pricing and margin analysis. ThornCrest manages your products throughout its entire lifecycle to ensure brand integrity.
Brand Protection:
The best way to protect a brand is through intellectual property and channel control. ThornCrest protects brands globally through intellectual property registration such as trademarks, copyrights and patents. ThornCrest protects brands through carefully drafted distributor and retail agreements designed to give the brand ultimate control of where protects are sold. Brand protection is also enforced through constant monitoring of marketplaces such as Amazon and eBay to insure that the brand does not lose prestige through unauthorized discounted sales. ThornCrest assists brands in obtaining the latest in track and trace technologies allowing the brand to have greater control and insight of product placement.
Brand Enforcement:
The majority of successful brands will be counterfeited. Virtually exact product replicas are sold at a fraction of the manufacturer’s suggested retail price. Consumers, unaware that the products are counterfeit, purchase these products and suffer a bad product experience because the counterfeits are poorly made and may even be dangerous. This bad experience leads to horrible and misleading product reviews and may have a devastating effect on the brand. ThornCrest utilizes the brand’s intellectual property and retailer/distribution agreements to combat counterfeit products and grey market products. Within 90 days, ThornCrest can clean up the online marketplace and begin to prosecute counterfeit sellers.
