ACHIEVE EXPLOSIVE GROWTH ON AMAZON
WELCOME TO THE LARGEST CONSULTANCY HELPING BRANDS INCREASE RESULTS ON AMAZON
Over 400 brands, 2 million SKUs, $2 billion in sales and counting.
WHO WE ARE
Marketplace Ignition is the leading strategy consultancy focused on helping brands and retailers grow their business on Amazon and other online marketplaces.
Our clients win by leveraging the most critical methodology for this channel: Operational Marketing.
Operational Marketing is the practice of maximizing the opportunity of a platform like Amazon by leveraging proven e-commerce strategies, product data, customer insights and operational excellence.
TO REACH CONSUMERS AT SCALE, YOU MUST HAVE A HOLISTIC AMAZON STRATEGY
THE OPPORTUNITY IS NOW
Amazon is radically changing retail—and brands can no longer sit on the sidelines.
- More shoppers start product searches on Amazon than on Google
- 9 out of 10 shoppers visit Amazon to research products
- 60% of all e-commerce sales in the US are controlled by Amazon
- 44% of US households are Amazon Prime subscribers
- 69% of all online shoppers visit Amazon during their pathway to make purchase decisions
- Amazon has become a top brand marketing channel and is becoming an advertising powerhouse
To figure out the entire Amazon platform on your own is highly complex and daunting. Brands come to us for our unique expertise and years of experience with Amazon. Together we help brands figure out the right strategy, execute effectively and leverage data to drive meaningful results.
DOMINATE THE DIGITAL AISLES AND SHELVES
WHAT WE DO
Marketplace Ignition offers strategic planning and consulting services for branded manufacturers and retailers. By working with both first- and third-party sellers, we offer a unique perspective to our clients allowing them to leverage relationships and the Amazon platform to drive growth.
We help
- Brands and sellers who are new to e-commerce plan and launch effectively
- Under-performing brands and sellers focus and improve growth
- Established brands and sellers optimize incrementally to maximize results
Our services include
- E-commerce strategy development
- Multi-channel supply planning and operational consulting
- Assortment strategy and planning
- Content creation and optimization
- Digital shelf monitoring and management
- Search engine optimization (SEO) and Search engine marketing (SEM) on Amazon (AMS)
- Media planning and management (AMG, AAP)
- Campaign reporting, analytics and management
- New product and brand launch services
- Alexa skills development
- Promotional program planning
- Comprehensive channel strategy (wholesale, retail and hybrid)
- Customer feedback utilization
- Organizational analysis and planning
- Channel launch management
- PIM recommendation and setup
For every product you list on Amazon, there are more than 700 data fields to optimize. If you have hundreds of products in your salable catalog, it's like having hundreds of micro-businesses to manage that are constantly changing. By working with Marketplace Ignition, you have an expert in your corner to maximize your operational marketing and accelerate sales growth.
