Business Services for Brands and Manufacturers Selling on Amazon.com
What We Do
We care deeply about the success of your business on the Amazon.com channel. Our mission is to:
- Provide customers the ability to purchase your product through the Amazon.com marketplace
- Increase listing traffic through strategic Amazon marketing services
- Increase impression conversion rate through a keyword centric product listings approach
- Defend your business’s brand, sales volume and content on Amazon
- Develop & grow your Amazon sales channel in the ever changing and expanding marketplace of Amazon.com
Case Studies
Read our case studies to understand what success looks like with Goat Consulting
ROAR Beverages
Business Model: Vendor Express
Category: Gourmet Food & Beverage
Swannies Apparel
Business Model: Seller Central FBA
Category: Clothing & Apparel
Learn the Fundamentals of Selling on Amazon.com
Goat Consulting white papers are educational resources to help you sell better on Amazon.com
Amazon Marketplace Strategy
Understand the Amazon marketplace, the business model that works best for your brand or manufacturing business, buy box, and product detail pages.
Amazon Marketing Functions
Learn how to properly market your products on Amazon and drive traffic to your product listings.
Goat Consulting Services
No two businesses are the same. Every client we work with has a unique set of needs. Here is a list of services we can help your business with. If you would like to work with us, fill out a contact form and we will learn more about your business and tailor a package that works for all parties.
Strategic Account Set Up
- Identify the best business model at a SKU level
- Pro forma analysis of marketing spend and return potential
- Amazon seller account setup Seller Central (Merchant Fulfilled), Seller Central (FBA), Vendor Central, Vendor Express
- Brand ungating
- Category ungating
Amazon Marketing Services (AMS)
- Amazon Sponsored Products set up
- Sponsored Product PPC management
- Product Display Ad creation and management
- Headline Search Ads
Reporting
- Inventory reporting
- Sales reporting
- Amazon Marketing Services reporting
Amazon Catalog Optimization
- Generate lists of keywords a customer would search to find and purchase product
- Write effective product copy (title, key product features, descriptions)
- Combining listings into parent/child variations
- Uploading new SKU’s
- A+ Detail Page / EMC Creation
Account Protection
- Merging duplicate listings
- Flagging counterfeit products
- Brand Gating (brand registry)
- Mitigation of negative seller reviews
Account Growth and Overall Business Development
- International Expansion (expanding merchandising into foreign Amazon marketplaces Europe, Australia, Canada, Japan and more) services include catalog translation
- Amazon business model analysis and adjustment
- New SKU ideation and analysis
- SKU variation ideation and analysis
- Consumer Research
- Analyzing and incorporating the latest Amazon beta selling services and programs
- Supply Chain and Logistics consultation and optimization
