Ecommerce Chris

1. Avoid Merchant Account Suspension

   With a full account audit and actionable advice

2. Improve Seller Performance Metrics

   Performance metric assessment and recommendations

3. Get the Seller Support You Need

   Seller support case creation and follow up

4. Act On Quality Complaints

   Troubleshoot Amazon Product Quality Teams

5. Avoid Hijacked Listings

   Protect your Private Label from other sellers

6. Handle Your Competitors

   Protect your listings by verifying and reporting counterfeit sellers

Optimize your seller account

• Grow with category specific intelligence
• Learn how to win the buy box
• Fix FBA issues

How much revenue you will lose if sidelined for a day, a week, or even a full month while struggling to communicate with Seller Performance or Product Quality?

It’s no longer an “if” question it’s a “when” question for most sellers: When are Amazon’s performance and policy teams going to review your account and what actions will they take against you?

Whether you’re a large or small seller, old or new, you must think about what proactive steps you need to take to prevent these teams from restricting your listings, or your ability to sell at all.

In many cases, the right proactive steps will often stave off account reviews by teams known to drive many account suspensions like Product Quality.

Preemptive efforts are worth your time, effort , energy and investment.

We have helped countless sellers avoid crippling suspensions with an Account Review and restricted ASIN reinstatement service.

We direct your attention where it needs to go and assist you with the kinds of emails you need to write to Amazon beforeeverything goes sideways.

Check out the free resources below and start getting your Amazon account in shape:

• Why you should be worried about Account Suspensions
• This One Thing Could Help You Avoid An Amazon Suspension
• How to minimize your risk as an Amazon seller
• Negative Seller Experiences with Buyer Complaints and Returns
• Why Amazon merchants need to think more like Amazon
• Why Amazon Merchants Need To Stop Blaming Buyers
• Investigate Your Invoices Before Amazon Does

So Amazon suspended your account. What do you do now?

Rule #1 – Don’t Panic!

There’s an Appeal button to give you voice to your distress. Don’t burn up your first chance to appeal! Don’t press the Panic Button. You’ll thank me later.

What broke?

You may need some help composing a list of potential causes, but this is what needs to happen next.

Until you know what caused the failures that led Amazon to suspend you, you’ll never tackle the detailed solutions necessary to resolve those problems.

Are the fixes you need to put into place ready yet?

Are you confused over the nature of the causes or the reasons why Amazon considered you bad for buyer experience?

You need to have convincing answers to these questions before you even think about writing up a Plan of Action.

Diagnosis and strategy in relation to your potential operational deficiencies forms a big part of how we approach account reinstatement work.

How are you going to fix the problems?

Once you nail down root causes, let’s talk solutions.

Do you know what your capabilities are?

You cannot make promises that you won’t keep.

Identify not only what you think Amazon wants to hear, but also what you can accomplish during your time offline.

This might be the key to getting reinstated faster but also staying active and avoiding yet another suspension down the road.

Determine what the best solutions are and fold them into your Plan of Action accordingly.

Are you getting good responses back from Amazon?

Once you have your causes and Plan of Action ready to go, are you getting good responses back from Amazon?

Are they spinning you in circles asking for something new each time, or asking you for the same thing each time?

Amazon may not have adequately read and assessed your POA.

You may need to break through the logjam and communicate along different channels.

An improved POA with different emphasis may be what you need, or improved writing and presentation of the same ideas you already decided upon.

Either way, the situation requires a stronger POA.

Still stuck and unsure what to do next?

Perhaps even with a well-honed and revised or modified POA, you remain suspended and see no signs that Amazon teams are reviewing anything you’ve sent.

You need to escalate.

Start a dialogue with Jeff B and his teams, and get ready to submit a Bezos Escalation.

What are they and how can you be sure it’s a good one, if this is your last best chance?

DID YOU KNOW:
In the 2016 Seller’s Survey 61% of all sellers said their biggest fear was suspension.

Since then Amazon has introduced even more policies and created whole new teams dedicated to scrutinizing seller accounts.

Amazon doesn’t care how long you’ve been selling. They don’t care if Seller Support gave you bad advice.

And they don’t give you the information or the tools you need to navigate policy or communicate with policy teams. They put the burden on you, the seller, to know what they want.

The buy box is worth nothing to you if your listing is blocked.

You’ve spent a lot of time and money on your amazon seller account. You’ve spent countless dollars investing in Amazon marketing gurus to build your business and maximize sales. But you can’t win the buy box if your account is suspended.

Amazon know what kinds of sellers they want.Do you know how to put yourself in that group?

We’re heading into Q4. Marketplace sales are entering a crucial stage for 2016. Over the past year, Amazon teams have been suspending accounts in place of sending warnings. They cancel listings and demand invoices, and to insist on detailed Plans of Action in the appeals process.

Do you wish you knew and Amazon insider to help with your account?

I worked at Amazon for several years restricting or removing hundreds of accounts from the platform weekly.Now I get to use my knowledge and experience to help sellers like you.Reliable communication with Amazon and successful sales are extremely difficult as a seller. I use my insider knowledge to help you work with the teams I used to work for.

What if you knew what Amazon wanted?

• You could focus on profits.
•  Invest your money in expanding your business instead of Amazon consultants.
• Get your listings back on the first appeal, instead of the fifth. 

We’ll show you the exact strategy I use to craft Amazon appeals for my clients.

• How to find the information you need to respond to policy warnings, blocked listings, and suspension.
• How to format your appeal so Amazon actually reads it.
• The difference between a root cause and an excuse.
• What to put in your Plan of Action to get the best response from Amazon.
• Why just giving Amazon your Plan of Action isn't good enough (and what to do instead).
• What to do when you're asked for "more information".
• The right (and wrong) time to escalate to Jeff Bezos.

Can’t I just ask seller help?

Seller Help doesn't know policy and are known for giving conflicting information. In fact, I have seen sellers get suspended for following Seller Help advice. Amazon doesn’t care that you were following their directions. The responsibility is on you to know and understand policy.

Can I call Amazon's policy teams and ask them?

Phones and Seller support, unless you have an Account Manager or a great relationship with the Category Manager, are not what Amazon does. You need to be ready to spend some time reading and writing emails.

I've always done it my way, so why change now?

Amazon change the way they do things on a dime. Can you? Do you feel like you spend 75% of your time problem solving with Amazon, 15% selling and 10% pulling your hair out? Are you looking for long-term Amazon strategies, rather than smash-and-grab, fly by night sales strategies? Do you want to build a business that is profitable, sustainable and easy to run? Then you need Frustration-free Amazon.