Reach Marketing Email Append

Increase Revenue from Existing Relationships with Email Append Services.

Email marketing is the most critical component of every marketing strategy. Email is immediate, direct, trackable and remains the most popular way business professionals and consumers prefer to communicate.

The rising cost of postage, printing and mailing makes staying in touch with clients prohibitively expensive and has significantly increased the importance of email marketing. The companies that execute the most effective email marketing strategies will undeniably dominate their respective industries and edge out their competition.

What is Email Append?

Email Append is a Reach Marketing data enhancement service that accurately appends deliverable, permission-approved email addresses to your customers’ records for your specific needs.

B2B Email Address Append

(For Consumer Email Append please scroll down to B2C)

Why use Reach Marketing’s Email Append Services?
Unlike other providers that supply Google and Yahoo email addresses, Reach Marketing starts with its superior business email database of corporate domains. We only deliver individual email addresses so you won’t receive any “info@” or “sales@” email addresses. We also deploy a validation message to each record to ensure accuracy and compliance. No other product or service can match Reach Marketing’s proprietary data and technology for quality, accuracy, sophistication, deliverability and append rates.

How Many Email Addresses Can you Append?

Reach Marketing’s valuable and accurate B2B process yields match rates as high as 20 percent of your customer file appended with valid deliverable email addresses.

With append email addresses to your client list, you will:

• Substantially increase customer retention by sending relevant, timely, cost effective, email communications.
• Reduce business costs by driving your customers to your website.
• Recover lost customers using email’s low cost-to-contact pricing.
• Improve conversion rates by combining email, direct mail and telemarketing strategies.
• Jump start your social marketing strategies.

Email Append Pricing

The Reach Marketing Email Append Process:

1. Receives your file of individual name, company name and address records.
2. Appends individuals’ email address from our premium B2B Email Database matching Name, Company Name and Postal Address fields on your file.
3. Sends a welcome message to your customer, explaining your wish to communicate with them via email and offering the opportunity to opt out.
4. Delivers your customer database with approved deliverable email addresses.
5. Only bills for approved deliverable email addresses returned with your customer file.

Maximize the Value of your Customer Email File with Reach’s B2B Reverse Email Append Services.

The Challenge:
You only have email addresses, but you want to connect with your online customers offline to create more revenue potential.

The Answer:
Reverse Email Append will allow you to communicate with your customers through multiple touch points, better segment your database based on location, and append firmagraphic information such as SIC and job function, to understand your customers better.

What is Reverse Email Append?
Reverse Email Append is a Reach Marketing data enhancement service that accurately appends names, postal addresses and telephone numbers to your customer records for your specific needs.

Why use Reach Marketing’s Reverse Email Append Services?
Reach Marketing starts with superior business information. No other product or service can match Reach Marketing’s proprietary data and technology for quality, accuracy, sophistication, append rates, and ease of use. Our postal data is also certified by CASS for accurate delivery.

How Many Addresses Can you Append?
Reach Marketing’s valuable and accurate B2B process yields match rates as high as 45% of your customer file appended with valid postal addresses and/or phone numbers.

With postal addresses and/or phone numbers appended to your email list, you will:

• Improve conversion rates by combining email, direct mail and telemarketing strategies.
• Create a more detailed customer profile for better ROI potential.
• Use direct mail to drive your customers to your website and promote your social marketing strategies.

The Reach Reverse Append Process:

1. Receives your file of email address records.
2. Appends individuals name, postal address and/or phone number from our premium B2B Database
3. Delivers back your customer database with accurate deliverable names, postal addresses and/or phone numbers.
4. You only pay for matched records.

B2C Append

Reach Marketing works with multiple consumer email append providers to ensure the highest match rate for the lowest price. B2C yields match rates from 15-30% on first run files.

The Reach Marketing B2C Email Append Process:

1. Match Process: Find customer’s online email address using our proprietary database and vendor partners.
2. Welcome Message Delivery: Branded email message designed to introduce online communication to each of the matched customers.
3. Final Results: Deliverable email addresses for the matched Customer Records and separate file of Opt Outs.
4. Timeline: 1 ½ weeks.

Update Email Addresses

You can also clean up your email file by updating old email addresses.

Did you know:

• People who buy products marketed through email spend 138 percent more than people that do not receive email offers. (Forrester Research)
• More than 44 percent of email recipients made at least one purchase last year based on a promotional email. (Jupiter Research)

Related Articles:

Increase Marketing Results Using an Email Append Service

Forrester Research predicts that the spend on creating, promoting, delivering and analyzing email marketing campaigns will reach $2.5 billion by 2016. This is because email is king. Since it remains the preferred channel for business communications, email addresses are a precious commodity. The upsurge of social media has also added to the importance of email as most corporate benefits are communicated via email, even if the initial conversation was generated through a social network. Therefore, the presence of email addresses on your customer database is essential to your business success.

Businesses that have traditionally communicated with customers through other channels typically struggle to accumulate email addresses. This void developed the necessity for data append suppliers. These data append providers can enhance an in-house database of customer names, postal addresses and associated businesses to find current email addresses for those valuable contacts. READ MORE>>