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Reprice It

Reprice your inventory the way you want it, when you want it.

If you’re an seller, the #1 critical success factor for your online business is keeping your inventory priced right – too high and your inventory stagnates, too low and you’re losing money.

RepriceIt puts you in control.

Sign up and optimize your online inventory today.
Starting at only $9.95 a month.

Features Include:

  • You're in control with a Fully Configurable Repricing Solution.

  • Works for all Products on Amazon (Media and Non-Media).

  • Fully FBA Compatible.

  • Win the Buy Box Everytime with Buy Box Pricing Options.

  • Repricing based on *total* cost (listing price + shipping)

Our approach is simple, enable Amazon sellers, no matter their size, to be competitive in the Amazon Marketplace.

With you can reprice your inventory with minimum fuss and maximum flexibility. Our stand-alone cloud-based price management solution will allow you to stay competitive with even the largest most well-equipped sellers, and perhaps best of all, it comes at an affordable price.

As longtime Amazon sellers ourselves, we found out first-hand how tedious it was to manually adjust our prices to keep them competitive. We discovered that most of our prices on Amazon became stale in less than 24 hours, some in less than an hour. It wasn't long before we realized that automated repricing was the only way to effectively compete and increase our revenue. Unable to find a suitable tool at the time, we built our own repricing application from the ground up, incorporating over 20 years of software development knowledge and keen insight gained from our own selling experiences. Since 2006 we have helped countless Amazon sellers manage their pricing in the marketplace. We hope that you will find to be a repricing solution that meets all your needs, is easy to use, and, in the end, increases your profitability.

We're always looking for ways to improve, if you have any ideas we'd love to hear from you.

Contact us for more information

Frequently Asked Questions

How does the repricer work?

Nothing beats the accuracy of repricing by hand, so we strived to develop a repricing engine that mirrors, as closely as possible, the same intuitive decision making processes that you would apply when repricing your own inventory. The engine will eliminate the outlying prices – those that are too low and too high – then from there it will determine where best to set your price given the condition of your item and the competitive environment (competing prices, conditions, & seller ratings), all the while applying the rules you set up.  Everyone has their own style of repricing inventory which is why we built the engine to be as flexible as possible. We recommend that you experiment with different repricing settings leaving the 'Upload to Amazon' option unchecked until you find the mix that is right for you.

How much does the service cost?

There are seven different Subscription Levels that are available based on your inventory count. You can change you Subscription Level at any time. Subscription Levels are as follows:

Subscription Level

Number Inventory Items

Price (USD)/Month


1 – 500



501 – 2000



2001 – 5000



5001 – 10,000



10,001 – 20,000



20,001 – 50,000



50,001 – 100,000


Are competitive shipping charges included when I reprice?

Yes, our service reprices your items based on the full price (listing price + shipping).

How long will it take to reprice my inventory?

Our service will reprice your inventory at an average rate of about 500 items per minute, or 30,000 items per hour.

Do I have to be a Pro Merchant seller on Amazon for this service to work for me?


How many automated repricing schedules can I have at any one time?

You can create up to a maximum of 10 automated repricing schedules, which can be run daily, or on specific days/times of the week.

Is there a limit on the number of items that can be repriced?

We can reprice inventories of up to 100,000 items for 'Premier' level subscriptions. If you have over 100,000 items in your inventory, then will only be able to reprice the first 100,000 items in your inventory as they occur on your Amazon Open Listings Report.

Can I reprice my Collectible items?

No. Collectible items are often just that, collectible, and as such, most sellers do not want automated repricing for these sensitive items. In addition, Amazon requires Collectible items to be priced at or above the list price (MSRP) or $10, whichever is greater. Given these constraints, it just doesn't make sense to automate collectible inventory repricing.

Will your repricer chase low-ball offers?

Our pricing engine was built to respond to overall pricing trends, and *not* individual low-ball offers. Competing offers that are poorly priced, will be excluded from the repricing calculations. However, bear in mind that you have the option to manually override this funtionality by selecting the 'lowest possible competing price' option on the Repricing Dashboard.

Can you reprice my FBA (Fulfillment By Amazon) inventory?

Yes. Our service can reprice all your FBA and non-FBA merchandise.

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