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Once upon a time, there were 3 kids in college and an overdue mortgage…

Hi, I'm George. I am a software engineer by trade and have been doing it for longer than I care to admit. Back in 2012, the universe blessed me with tremendous financial calamities that nearly put me and my family out on the street. With my back to the wall, I resolved to put my skills to the test to help get us out of this situation.

At about 3 AM on December 26, 2012, I launched MerchantWords – an Amazon keyword tool that helps online sellers figure out how buyers are searching for products. I nearly forgot to put on a logo, so I created one in a flash and slapped it on the site.


In the last several years we have refined our knowledge of the inner workings of buyer keywords.

We accumulated hundreds of millions of keywords in our international database. We know what search terms are the most popular, the least popular, and synonyms that can help drive sales.


A keyword research tool to help you find, choose and use the best keywords to sell more products.


We started collecting Amazon search keywords in 2012. Since then, we expanded to capture other marketplaces to get a 360 degree view of buyer searches worldwide.


The way searches are done in one country are not always the same in another, and when you choose the right search terms your products are seen by more buyers. That goes for languages, too. MerchantWords gives you instant access to a global audience with a database of search terms from buyers from North America, Europe, and soon Asia.


Collecting hundreds of millions of keywords isn't easy, but the real work comes in understanding what keywords to use and when to use them. Our algorithm uses artificial intelligence to do the heavy lifting so you don't have to worry about it.


Let's be real: You use other tools. We get it. So we make it easy to integrate with whatever system you use.


Selling online is hard enough, so let us be your optimization guides. Your success is our success.

Frequently Asked Questions

What is MerchantWords?

MerchantWords was originally founded as an Amazon keyword research tool. We compile and monitor keyword searches and search volumes from buyers worldwide, allowing us to derive unique market insights, and help sellers boost their product visibility.

Our goal is simple: Help online sellers reach more people by expanding the vocabulary you use to describe your products.

How much does MerchantWords cost?

It all depends on which MerchantWords plan you choose, and whether you want to pay monthly or yearly.

Plan 1: Get unlimited access to US Data for $30 per month -OR- $300 for the year.

Plan 2: Get unlimited access to Global Data for $60 per month -OR- $600 for the year.

If you choose to pay yearly, you get 12 months for the cost of ten! And there’s no risk; you can cancel anytime.

How frequently is data updated?

Keyword data on MerchantWords is updated at least once per month. Though we are always collecting data, we are rigorous about the numbers and do not publish them until we are confident the information is correct.

How do you get this data?

All our data comes from real buyer searches on marketplaces, like Amazon and

We look at the relationships between keywords and gather information across hundreds of millions of searches on these online marketplaces.This data is then analyzed using our custom algorithm to estimate the number of searches performed for each search term. Doing this gives us a measure of the popularity of different searches from a buyer’s point of view. 

Does this data represent searches in the US or worldwide?

MerchantWords publishes data based on searches from many of the major global marketplaces: United States, Canada, United Kingdom, France, Italy, Germany, and Spain.

We are working on supporting a number of other countries, such as the Australia, Japan, India and Mexico.

If you would like to see more countries supported, please contact us. We'd love to hear your suggestions.

How reliable and accurate is MerchantWords?

We continuously refine and improve our processes to produce the most accurate and knowledgable results possible.

If you spot anything that seems unusual, please contact us and let us know. We'll look into the issue and make any necessary corrections.

Can you use MerchantWords on eBay and other online marketplaces?

Today, MerchantWords indexes search volume estimates for Amazon, Walmart and only.

We are considering supporting eBay, Etsy and Newegg.

Send us an email and tell us which online merchant you'd like to see supported. We'd love to hear from you.

What's next for MerchantWords?

We're working on plenty of interesting new features for future versions of MerchantWords:

  • Search data from different countries
  • Search data from eBay, Etsy and Newegg
  • Filter your results by seasonality
  • Competition data
  • Insight into trends, new products and market opportunities

We love getting feedback and suggestion from our customers, so please contact us and let us know what else you'd like to see.

Is my info safe?

Totally. Your information is kept completely secure and is never shared with anyone.

You can read more legal details in our Privacy Policy / Conditions of Use

How do I find an invoice/receipt for my charges?

Once you have logged in, to retrieve an invoice for your account, click on your email address in the top right corner. Then go to the "My Account" section and scroll down to "Billing History". There you can download, view, or email an invoice for all charges by clicking on the icons under "Actions" on the right hand side.

How do I upgrade my MerchantWords account to another plan?

To upgrade your account to another plan make sure you’re logged in, then click on your email address in the top right corner.

This will take you to the “My Account” section. Your subscription information is located on the left gray-colored column. Scroll down and select “Change Subscription.” There you can upgrade or downgrade your plan.

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