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Gateway 17

Why Attend

Learn how to capitalize on the fastest-growing consumer market in the world.

China’s fast-growing middle class is now larger than the entire U.S. population. These discerning shoppers are increasingly looking to purchase high-quality, American products – and they are looking for them online.

Hear from Jack Ma, and leading experts.

Join Alibaba Group founder Jack Ma, and more than 1,000 leading influencers, experts and peers for two days of learning, networking, and lively discussion about growing your business.

Connect with people from Alibaba and its ecosystem of partners.

Alibaba Group is helping U.S. entrepreneurs, small business owners, brands and farmers tap into the e-commerce enabled Chinese economy. This inspiring event will provide you with the tools and information you need to access this fast-growing consumer and sourcing market.

Get inspired. Gain clarity. Seize the opportunity.

Meet with the brand owners, entrepreneurs, and farmers like you who have found success by connecting to China.

The China Opportunity

Rising consumer spending power and an enthusiasm for online shopping are compelling reasons to tap into the world’s largest consumer market.

China is in the midst of a transformation that presents an unprecedented opportunity for U.S. entrepreneurs, small- and medium-sized businesses, farmers and brand owners.

China’s middle-class population is projected to exceed 600 million by 2022, or nearly twice the size of the entire U.S. population.

This juggernaut of rising consumer spending power, coupled with a growing desire for higher-quality goods and services, is shaping a new generation of more sophisticated, tech-savvy consumers who are actively seeking quality merchandise and food produced overseas. According to a survey by BCG, nearly two-thirds of Chinese consumers say they are willing to pay more for goods from the U.S.

With retail spending stagnating in much of the developed world, China represents a unique opportunity for sales growth.

Learn how to sell to the China consumer

It’s never been easier to export to China, for one reason: e-commerce. China spends and shops online more than any other country. Online sales were nearly $900 billion last year, according to eMarketer, representing 18.4 percent of China’s total retail sales, the highest proportion in the world.

Research by BCGand AliResearch, indicates that e-commerce will become an even more important retail channel in the future, driving 42% of total consumption growth, with 90% of that growth coming from mobile e-commerce.

Chinese online shoppers are increasingly purchasing goods directly from overseas merchants selling through online marketplaces such as Alibaba’s Tmall, Tmall Global, and Taobao Global. This trend, called “cross-border e-commerce,” is gathering steam partly due to reduced trade barriers.

China’s cross-border retail e-commerce sales are projected by eMarketer to reach $158 billion by 2020, representing about 4% of global retail e-commerce sales.

At Gateway ‘17 you’ll learn how Alibaba and its partners are making cross-border e-commerce easier and more profitable through innovative, web-based sales, logistics, and digital marketing solutions.

You’ll also hear from experts who will explain the nuances of the Chinese consumer: what they buy, how they shop, and how they are influencing the trends and technologies that will be driving future growth in this fast-growing market.


Come hear from top experts on the China market about exciting international growth opportunities.

David Abney

UPS Chairman and CEO

Jack Ma

Executive Chairman, Alibaba Group

Charlie Rose

Anchor and Executive Editor

What to Expect

Inspirational Keynotes

Jack Ma and special guests will share their personal stories, lessons learned and advice on how to grow your business by taking advantage of new market opportunities.

Customizable Program

Learn about industry insights and consumer trends in China specific to your business. Whether it be fashion/apparel, everyday goods, fresh food or agricultural products, we will help you find the business solution that allows you to access the China market.

Marketplace Expo

Connect with Alibaba and its partners in e-commerce, finance, sourcing and logistics to discover how we can help you grow your business in China. Have fun, and take advantage of networking opportunities to connect with international trade specialists, solutions and service providers, potential partners and customers.

Customer Stories

Hear directly from some of our current customers about their experiences selling to China’s consumers and growing their business through Alibaba.

Who Should Attend

  1. Brand-owners interested in selling directly to China’s consumers.

  2. Brand-owners interested in selling to China’s consumers through agents or distributors.

  3. Farmers or agricultural associations who want to sell fresh food, packaged food or agricultural products to China’s consumers.

  4. Entrepreneurs who want to start or grow their business by connecting to Chinese suppliers.


Media Inquiries

Who can I contact for media coverage?

Please contact Sharon Chan ( for any media or press inquiries.

General Event and Registration

Who can attend Gateway '17?

Any small to medium business owner, farmer, or brand interested in learning about the China and Asia import/export opportunity and how Alibaba can help them grow by being a gateway to China and Asia as buyers and suppliers.

What does my registration fee cover?

  • Expo Reception
  • Opening Keynote
  • Breakout Sessions
  • Evening Event
  • Meals

Travel and hotel costs are the responsibility of the attendee.

I’m on a tight budget. Are there discount programs available?

Early Bird registration is $250 before May 24th. After May 24th the fee will go up to $500.

What are the guidelines for group discounts?

Due to demand, there are no group discounts offered at this time.

What meals are hosted by the conference?

The following meals are hosted:

  • Tuesday: Reception
  • Wednesday: Bagels and coffee breakfast, morning and afternoon breaks, catered lunch and final reception.

May I bring a guest?

All attendees must purchase a pass.

When will the session schedule be available?

The session schedule is evolving as the attendee list becomes further defined.

How many attendees are expected at Gateway ‘17?

We expect more than 1,000 attendees.

Are there penalties for cancelling my event registration?

Full cancellations will incur a $125 processing fee. Cancellation requests must be submitted in writing to and received by the Gateway ‘17 Registration Support Center according to the following schedule.

  • Requests received on or before May 24, 2017: Full refund less the $125 processing fee
  • Requests received on or after May 24, 2017: No refund (No-shows are ineligible for refunds)

How do I make changes to my registration information?

To make changes to your registration, you will need your business email address used to register and confirmation number to access your registration here. Then choose the “modify” button on top of page to make changes.

If I cannot attend, may I substitute someone from my organization?

Attendee substitutions from the same company may be made any time at no charge but must be made in writing. Substituting registration status to an individual outside of your company will not be permitted. We cannot guarantee a housing substitution.

Substitution requests must be received via email from the original attendee requesting cancellation of his/her registration and include the name of the person (from the same company) who will be taking his/her place, as well as their email address. Please send to


Need Hotel Accommodations?

The deadline to book Alibaba special discounted hotel rates has now passed. Special group rates were available at the below hotels, all within close walking distance to Cobo Center. In order to check hotel availability, please contact the hotel directly at the below numbers. Group rate is not guaranteed but the hotel may still accommodate.

Detroit Marriott at the Renaissance Center, $179.00 | 1-(877)-901-6632

Courtyard by Marriott – Detroit Downtown, $169 | 1-(800)-321-2211

Detroit Foundation Hotel, $199 | 1-(866)-808-6100

Holiday Inn Detroit, $129 Book Online | 1-(800)-465-4329

Westin Book Cadillac Detroit, $189 | 1-(888)-627-7150

Will the Gateway team make my hotel reservation?

No, attendees are responsible for making their own hotel reservations.

Can I add a hotel reservation if I did not book during the event registration process?


How can I cancel or change my hotel reservation?

You must call the hotel directly for all changes to reservations including cancellation.

What is the last date the Gateway ‘17 negotiated hotel room rates are guaranteed?

May 26, 2017

What happens if I do not check in on my scheduled arrival date?

You must contact the hotel directly, Gateway ‘17 will not be responsible for any hotel changes.

If I am not ready to register for Gateway ‘17, but would like to book my hotel, may I do so?


Can I contact the hotel directly to make a hotel reservation or changes to my reservation?


Onsite Logistics

Where is Cobo Center?

1 Washington Blvd, Detroit, MI 48226.

Cobo Center is located in downtown Detroit at the Corner of Washington Blvd. and East Jefferson.

Which airport should I fly into?

Detroit Metro Wayne County Airport (DTW). The Metro Airport is located approximately 22 miles from the Center. Cancellation or change of travel reservations is the sole responsibility of the attendee.

Is there parking at the Cobo Center?

Yes, there are 2200 parking spaces attached to Cobo Center: 1250 at the Roof Deck, and 550 in the Cobo Center Congress St. Garage and 400 in the Washington Blvd. Garage. Hours of operation for Cobo Center parking garages may vary depending upon the event needs. Cobo Center/Gateway ‘17 is not responsible for items left in cars parked in the Cobo Center garages.

Will transportation be provided to and from the airports?

Transportation will not be provided to or from the airports. From DTW airport to Downtown Detroit/ Cobo Center – cab fare is around $45.

What is the typical weather in late June in Detroit?

Typical Detroit weather in late June is 75-80 degrees during day, mid-high 50s in evening.

Is there a dress code for the conference?

The dress code for Gateway ‘17 is business casual.

What if I still have a question that wasn’t answered?

Please contact Registration Support below for all general inquiries – we are happy to help.

Registration Support

Toll Free +1-866-382-7145

International +1 650-416-8684

Email Registration Support

If I'm a prospective Alibaba customer, who should I contact?

We will have match-making sessions throughout the expo floor to support and coach you on next steps to growing your business through the China opportunity. Please contact Raphael Lanfant at for inquiries.

I'm a sponsoring partner or am interested in sponsoring, who should I contact?

Bryan Plescia at 415-507-1620 or email for more information.

Contest Rules & Regulations

Contest Rules and Regulations

See Terms & Conditions.

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