PROSPER Show 2018
The continuing education conference for established Amazon sellers
March 13-14, 2018 at the Las Vegas Convention Center
2018 KEYNOTE PRESENTATION
WHY MOST AMAZON SELLER BUSINESSES DON'T WORK, AND WHAT TO DO ABOUT IT!
MICHAEL GERBER
Described by Inc Magazine as the World’s #1 Small Business Guru, Michael Gerber is the mega-bestselling author of 28 ‘E-Myth’ books, and has appeared in The New York Times, Business Week, Inc. Magazine, FORTUNE, Forbes and Wired.
The Wall Street Journal named “The E-Myth Revisited” the #1 business book of all time (November 2011), having sold millions of copies, and has now been applied in 145 countries, translated into 29 languages, and is taught in 118 universities.
Gerber is the originator of the small business coaching industry, having served over 100,000 small business clients. Michael and his wife, Luz Delia, live in Carlsbad, California.
2018 PROGRAM
This conference runs from March 13-14, 2018. Pre-conference workshops run on March 12, 2018 (extra charges apply).
DAY 1, 12 Mar 2018
WORKSHOP: FACEBOOK MARKETING FOR ECOMMERCE SELLERS
09:00-11:45
This workshop is intended for eCommerce sellers with beginner to intermediate experience using Facebook ads. There will pre-work leading up to the workshop especially geared toward beginners to make sure…
WORKSHOP: HOW TO BUILD A SUCCESSFUL VIDEO STRATEGY ON AMAZON
09:00-11:45
This extensive workshop will cover where and how you can use video on Amazon to: Build Your Brand Engage Your Followers Increase Your Sales How to Create Compelling, High-Converting Videos…
WORKSHOP: HOW TO USE CROWDSOURCING TO LAUNCH A SUCCESSFUL PRIVATE LABEL BRAND
12:00-14:45
Rewards-based crowdfunding has been a powerful driver for brands for nearly a decade, but statistics show that only one one in three companies are successfully funded. Since new laws passed…
WORKSHOP: CLICKFUNNELS FOR ECOMMERCE SELLERS
12:00-14:45
This workshop is intended for sellers looking to diversify and build a sales channel off of Amazon. We will discuss using ClickFunnels as a lead capture platform before sending traffic…
WORKSHOP: USING YOUTUBE TO ACCELERATE YOUR PRIVATE LABEL BRAND
15:00-17:45
This extensive workshop will cover the following: The YouTube algorithm Key components to building an authority channel How to increase subscriptions, engagement, notifications and build your brand and band of…
WORKSHOP: FORTUNE 500 SUPPLY CHAIN MANAGEMENT FOR AMAZON PRIVATE LABEL SELLERS
15:00-17:45
You are a small fish in a big ocean. Every container, every air shipment, every palette is important. You are running a “just in time” supply chain with spreadsheets and…
DAY 2, 13 Mar 2018
08:00-09:00
A continental breakfast with lots of morning beverages to get your day started!
09:00-09:30
Countdown: ready, set, action!
HOW TO KEEP RE-INVENTING YOUR AMAZON SELLER BUSINESS TO STAY COMPETITIVE
09:45-10:45
In this panel discussion, we will hear from several very seasoned sellers on how they have continued to adapt to the ever-changing Amazon rules and competition, allowing them to remain…
KEYNOTE: WHY MOST AMAZON SELLER BUSINESSES DON’T WORK, AND WHAT TO DO ABOUT IT!
10:45-12:00
12:00 – 13:30
We will serve a hot lunch, and offer organized networking opportunities (details to follow).
HOW US BRANDS CAPITALIZE ON CHINA’S ONLINE SHOPPER BEHAVIOR
13:30-14:30
The Genius of Jack Ma (Tmall/Taobao transparency, accountability, competition, community) China eCommerce ecosystem Value of e-real estate Mobile trends Entertainment shopping Demographics.
VISUAL LISTING OPTIMIZATION THAT WORK IN OUTPERFORMING THE COMPETITION
13:30-14:30
Visual Listing Optimizations that Work in Out-Performing the Competition As the Amazon marketplace has become increasingly competitive. It is more important that ever, that not only are you ranking page #1 for…
HOW I BUILT AND SOLD MY 3P SELLER BUSINESS FOR $75MM
13:30-14:30
As CEO, Josh Neblett co-founded etailz, an online reseller heavily focused on the Amazon marketplace. In 2016, after growing the business to over $100 million in annual sales, Josh sold…
HOW 6 YEARS AT AMAZON TRAINED ME FOR A SECOND LIFE AS AN EFFICIENT, PROFITABLE AMAZON SELLER
14:45-15:45
Learn how Amazon really works from someone who knows. James Kelly ran the North American Marketplace Merchant Integration teams for 5 years, personally launched some of the largest Marketplace Sellers,…
THE RIGHT QUESTIONS TO ASK WHEN SHOPPING FOR SOFTWARE FOR LONG-TERM PROFITS
14:45-15:45
When businesses ask the right questions, they get slotted into the right solutions. Curating the best mix of applications for your business’ long-term success is a complex and daunting task…
AMAZON SPONSORED PRODUCTS & AMS BEST PRACTICES: ANALYSIS OF 70 MILLION KEYWORDS
14:45-15:45
Amazon Sponsored Products has quickly grown to be one of the most important areas for sellers on Amazon. Yet despite the sheer volume of sellers now advertising on Amazon, the…
16:00-17:00
Just how hard is it to keep your account in good standings? Join us as we welcome 4 experts who will share their thoughts on what you need to do…
17:00-19:00
DAY 3, 14 Mar 2018
08:00-09:00
A continental breakfast with lots of morning beverages to get your day started!
09:00-09:30
Details to follow! It’s gonna be one heck of a session….
WHY YOU SHOULD CONSIDER SELLING IN JAPAN
9:45-10:45
Topics to address: Market opportunity in Japan, ecommerce statistics, demographics in Japan, and important psychographic segmentation of the Japanese online consumer Ecommerce trends and examples of popular American brands or…
ASSET BUILDING THROUGH PRODUCT DESIGN: THE ULTIMATE GOAL FOR THE PRIVATE LABEL SELLER
9:45-10:45
Asset Building Success By Design: Product Launching Your Way From Private Label To Big Brand In the consumer retail market where 7 out of 10 consumer product launches fail and…
9:45-10:45
A strong presence on Google Shopping expands your ecommerce reach by 25%. The growth opportunity is even greater when you consider the additional order value, profitability, and loyalty from directing…
ADVANCED TAX STRATEGIES FOR HIGH INCOME EARNERS
11:00-12:00
You’re planning for a future event. Whether it’s a sell, an acquisition, a new start-up, or true retirement, crafting a tax strategy with desired outcomes in mind at the onset,…
COLD START – LAUNCHING A PRODUCT WITH AN AUDIENCE
11:00-12:00
– Why this works and is 100% TOS compliant – How to build an audience that wants to purchase – Delivering Content that drives action – Keys to optimization –…
11:00-12:00
Amazon’s Marketplace is a robust commerce channel, but it’s only one of two primary ways to sell on Amazon. What’s it like on the other side? Amazon Sellers that have…
12:00-13:30
We will serve a hot lunch, and offer organized networking opportunities (details to follow).
INTELLIGENT AUTOMATION FOR THE AMAZON SELLER
13:30-14:30
Is your overhead swallowing your profit? Scaling your Amazon business isn’t only about selling more. Optimizing operations, identifying the right next action, freeing up bandwidth to work on the right…
VOICE SEARCH: WHY SHOULD YOU GET READY NOW?
13:30-14:30
It’s not just a trend and getting in on the ground floor will get you ahead of everyone else. As voice search rises in popularity, the relationship between hands-free searching…
WHAT YOU NEED TO KNOW ABOUT PRODUCT COMPLIANCE AND LIABILITY TO PROTECT YOUR BUSINESS
13:30-14:30
61% of sellers in a recent survey stated they are afraid of getting suspended – but what are the liability issues that Amazon is trying to correct through their performance…
14:45-15:45
How should attend: Marketplace sellers that have sales above $5 million per year. Sellers that feel that they have reached peak market penetration on Amazon. Sellers that sell on all…
THE AMAZON WAY, METRICS BEHIND BUILDING A MILLION DOLLAR AMAZON BUSINESS
14:45-15:45
So you have had success on Amazon, but aren’t exactly sure why? Or maybe sales have dipped and you are struggling to pinpoint what has gone wrong. Welcome to business…
HOW PRIVATE LABEL SELLERS PROTECT THEIR IP RIGHTS WHERE THEIR FACTORIES ARE LOCATED
14:45-15:45
How private label sellers can protect the IP rights where their factories are located. #1 Threat to Private Label Sellers: Your Own Factories. CJ Rosenbaum, Esq., Rosenbaum Famularo, P.C., the…
16:00-17:00
Just how much do those ex-Amazonians really know? In this PROSPER favorite, we bring together a team of former Amazonians together to answer the most challenging issues facing PROSPER attendees…
17:00-17:15
Recap of the past 2 days of activity, and what’s next for PROSPER.
