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Enterprise-level power at entrepreneurial speed.

Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing.

Powerful segmentation, no spreadsheets required

Klaviyo makes it super simple to pull in data from your ecommerce platform, point-of-sale software, and other marketing tools. So the only limit to how you segment your audience is your own imagination. Say goodbye to spreadsheets, and say hello to highly relevant, personalized marketing made easy.

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Email autoresponders, pre-built & ready to go

Automated triggered email flows for welcome series, abandoned shopping carts and order follow ups are built directly into Klaviyo. All you need to do is activate them, sit back, and watch sales climb.

Report on sales, not just clicks

We know you’re not in business (just) to drive opens and clicks. Don’t worry, we got you. Unlike other platforms, Klaviyo’s reporting is based on actual transactions – so you can immediately see how much money you made and what your marketing ROI is.

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Klaviyo is designed specifically to pull in data from all the tools you use to drive your ecommerce business. The best part? You don’t need an army of developers to set up our integrations.

Check out all our integrations


Enterprise ecommerce marketing isn’t just for the enterprise anymore

Most ecommerce marketing software forces you to choose between being as effective as possible or moving fast. Klaviyo is different. Designed for growth-minded ecommerce merchants, Klaviyo gives you powerful functionality without sacrificing the time it takes for your marketing to make an impact on your bottom line.

Fast integrations that still pull in rich customer data

Klaviyo is built from the ground up to pull in data and make it actionable. Our deep integrations with ecommerce platforms like Shopify, Shopify Plus, BigCommerce and Magento are easy to combine with data from other marketing tools to form a single cohesive view of any contact. Using your own homegrown system? No worries – our API will get you started.

See our integrations

Segmentation possibilities to unleash your imagination.

There’s no easier way to increase your marketing ROI than segmentation whether it’s based on behavior, properties, or engagement with previous campaigns. Want to look at who spent more than $1,000 in the last 6 months? Done. Tailor a Customer Audience for Facebook? Too easy; just use our Facebook integration. Targeting left-handed dentists in Georgia who purchased last week? A bit extreme, but technically possible.

Learn more about segmentation

Track website behavior and open up a new world of targeting possibilities.

All it takes is a few lines of code placed on your site and voilà! Enter a world of targeting possibilities. Klaviyo’s web tracking lets you know what your customers are doing on your site, so you can launch a campaign to people who haven’t stopped by recently; get in touch with people who have looked at a product but didn’t buy; segment based on people who are frequent visitors, and much more.

Next level personalization. Because it’s not 1999.

Only personalizing with your customer’s first name ain’t good enough anymore. Klaviyo lets you pull in dynamic blocks for order details, cart contents, product recommendations and custom web feeds. Want to make sure a section of your email is shown only to people who meet special conditions? No sweat. You can hide dynamic data blocks based on recipient characteristics. And yep – you can also use template tags to personalized specific elements. Including first name.

Use autoresponders, campaigns, or Facebook ads to get your message out.

You’ve got the content, personalized like never before. Your lists are ready. Powerful segments ready to rock. All that’s left to do is to go live!

Whether it’s a newsletter; one-off promotional campaign; automated email flow or triggered series; or a Facebook ad – Klaviyo sets you up to send it all.

Learn more about automation

Measure what’s important. Not just what’s there.

Because Klaviyo is integrated deeply with your ecommerce platform and sends your emails, you’ll know exactly which email drove the purchase of which product for accurate results – fast. No deterministic modeling. No back of the envelope estimates. No deduplication and Excel voodoo. Just cold, hard facts.

Check out Klaviyo’s reporting

Import your lists in minutes, then set up sign up forms & popups to keep it growing.

Have an existing list with another ESP? Import your contacts directly from MailChimp, Campaign Monitor, ExactTarget, Constant Contact and others. Drowning in spreadsheets? Turn an excel file into a segmentable audience using our import wizard. Then set customizable sign up forms to get future contacts pulled directly into Klaviyo. Embed on your site and use popups or fly outs that appear after people have been on your site for a while.

Test, learn, optimize. Rinse and repeat.

AB testing is a must-do for the data-driven marketer. Don’t settle for clunky interfaces or complicated workarounds to get your tests out the door. Klaviyo makes it simple to AB test your email campaigns and your triggered ows, so you can learn fast. Pick your experiment. Push send. Measure results. Grow your business.

Email content creation made easy.

Just tell Klaviyo your font and brand colors and we’ll automatically apply them to built-in workflows and default templates. You can also upload your own templates; customize pre-built templates from our library; or upload your own designs.

When it comes time to design emails for specific campaigns and flows – our drag and drop editor combined with powerful personalization features makes content creation… dare we say it… pretty fun.

Launch built-in workflows, and see your sales climb

Powerful software doesn’t have to be difficult to use. That’s why we built best practice ecommerce workflows directly into Klaviyo.

Welcome series

Make a great first impression with a welcome series for new subscribers. Segment based on purchase history, browsing behavior, and email engagement.

Post-purchase followup

Make the most of existing customers with post-purchase email series that include win-backs, product review requests, and friend referrals.

Abandoned cart

Turn on optimized abandon cart series populated with details of the order your customers left behind to recover and drive up sales.


Do you offer a free tier?

We do offer a free tier. You can create an account, import and sync your data, customize templates and emails, and use many of Klaviyo’s features for free. You can send 500 emails maximum to up to 250 contacts. You’ll be prompted to upgrade once you exceed that limit.

What if I have more people than my plan allows, or I need to send more email?

Don’t worry. If you go over the number of contacts in your plan, we’ll give you the option to upgrade your plan (and we’ll send you a friendly email too). You’ll always be asked to confirm an account upgrade before it happens.

How do I pay?

We accept all major credit cards and you can enter or update your payment details on your account page at any time.

I have more questions. How can I talk to someone?

I have more questions. How can I talk to someone? We’re always here to help. Send us an email ( and we’ll get you in touch with the right person on our team.

How do I change my plan?

You can manage your account from your account page.

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