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Feedback Genius

Automatic Emails for Amazon Sellers

Politely ask for Seller Feedback, Product Reviews, and More

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Automation That Saves You Time… That's Genius!

Integrated with Amazon

Seamless integration with Amazon's API's and Buyer-Seller Messaging system

Global Blacklist

Save your messages by not sending messages to opted-out buyers

Generate Product Reviews

Contact your shoppers automatically after their shipment is delivered to politely ask for a Product Review

Increase Seller Feedback

Ask every customer how their buying experience was and get the ratings you need to be at the top.

Delivery Filters

Flexible filters and triggers — you're in control. Send emails based on when packages are actually delivered.

Message Every Buyer

Message your customers in eight countries. We support: Amazon.com, .ca, .mx, .uk, .de, .it, .fr, and .es.

Why Seller Labs?

Seller Labs was born from Amazon sellers

Innovation

Our software has been engineered to be stable so you get consistent results and agreat user experience.

Education

Become a selling expert with our informative content. You'll be in the know about news and the best practices for selling.

Customer Success

All of our products are supported by astute e-commerce experts. We'll answer your questions and solve your problems.

Learn How to Get Quality Amazon Product Reviews and Seller Feedback

Get our free guide on how to improve your products and reputation as a seller.

Reviews vs Feedback

Understand the difference between Amazon seller feedback and product reviews. Each serve shoppers in unique ways.

Why Product Reviews Matter

Learn why product reviews are imperative to your success as an Amazon seller.

When to Ask?

Timing is everything. Learn when the best time is to ask for a product review of seller feedback.

Why Seller Feedback Matters

A seller with a better rating is more attractive to shoppers looking for a product sold by multiple sellers. Plus a better rating helps win the buy box.

Who Needs Seller Feedback?

Understand which sellers benefit the most from seller feedback.

Easy to Get Started

Asking for feedback is easy. Templates and variables make your messages personal and timely.

Tour

What to Expect

  • Learn the basics of Feedback Genius
  • Setup an email campaign with customization and filters
  • How to find resources for more technical solutions
  • Develop email flows to generate product reviews
  • Tour the Feedback Genius system
  • Learn how to use attachments to gain attention

Frequently Asked Questions

Below are frequently asked questions when considering Feedback Genius

If you are looking for questions regarding support or functionality, we suggest you visit our online Knowledge Base.

Why send feedback reminders?

In our analysis, few Amazon buyers leave feedback for transactions. Users, however, are much more likely to leave negative feedback for a transaction than positive feedback if everything goes smoothly. By sending friendly, meaningful, and automatic review reminders, you can significantly increase that rate. With more positive responses, it will reduce the unfavorable effect of potential negative feedbacks or reviews.

Can Feedback Genius message users about things other than feedback?

Definitely! You can compose a message containing anything you want–as long as it follows Amazon's selling rules. Many users find Feedback Genius useful for reinforcing their brand by displaying their name and logo to buyers several times. Some sellers just like the ability to let the buyer know their product is out for delivery and to make sure it arrives. Some customers like using Feedback Genius for educating customers by providing instructional content using attachments. At its core, the service is really a general-purpose automatic messaging system.

What Amazon marketplaces does Feedback Genius support?

We support eight marketplaces: Amazon.com, .ca, .mx, .uk, .de, .fr, .it, and .es. Each account includes one marketplace; it’s $10 for each additional marketplace.

How many messages can I create?

We allow you to create as many messages as you want. Your messages can be for specific products, brands, fulfillment channels, conditions–whatever you need.

Can I ask for product reviews in my message?

We encourage it! Although Feedback Genius was originally created to target seller feedback, it has since evolved into supporting product review requests using our email variables.

Does Feedback Genius have the ability to send messages to orders placed prior to signing up?

Yes! Feedback Genius has the capability to send messages to orders dating back 60 days prior to you signing up. It cannot date further back than 60 days. This is done to comply with Amazon’s rules about keeping messages relevant to a transaction and preventing accidental or intentional abuse of our system.

Can I send emails for FBA orders?

Yes! Feedback Genius will automatically begin working for all FBA order events.

What name will buyers see when they receive my message?

All messages sent through Feedback Genius go through Amazon's Buyer-Seller messaging system. The messages originate from Feedback Genius and are sent to Amazon's email system using the special email address that you see for the buyers (they look like this: asdfghjklmqwertyuip@marketplace.amazon.com). Amazon's system will then put your seller name and a similar cryptic-looking email address in the From address and send that to the buyer. The messages sent through Feedback Genius will always have your proper Amazon selling name when viewed by the buyer. However, customers will not have access to your personal contact information.

Do buyers who have already left feedback still receive messages?

Each message you create has the ability to filter out buyers who have already left seller feedback. This allows you to create feedback reminder messages, excluding buyers who have already left feedback.

How much can I customize the content of the message?

Our flexible message format allows you to completely customize the content of the messages sent to buyers; creating a personable, relevant, useful message to the buyer will improve the customer experience. You are able to include everything from a buyer’s name to their tracking information.

Does Feedback Genius have the ability to send messages only to customers who purchased a specific product?

Absolutely! Our system has the ability to target certain SKUs, ASINs, or SKU groups at a template level.

Is it difficult to transfer into Feedback Genius after having an existing feedback service? How can I prevent double messaging?

Not all all! There are a few steps to follow for this process to be seamless. If you are switching from a different feedback service, you can read more about this process from our Knowledge Base article.

I have shoppers who have purchased from me more than once. Can Feedback Genius accommodate messages to repeat customers?

Yes, Feedback Genius can send special templates to repeat buyers, as well as exclude them from receiving a template you only want going to first-time buyers. This feature is at a template level so you can select who each message is intended for–a repeat buyer or first time buyer.

Can Feedback Genius send messages appropriately if I have multiple brands?

Your templates can definitely be configured to handle each individual brand separately, with the ability to make each template product-specific and being able to add your own logo for each. If you are creating multiple brands on Feedback Genius, you can read more about this process from our Knowledge Base article.

How do my messages get sent?

All buyer communication goes through Amazon's buyer-seller messaging system. You can see messages sent by Feedback Genius in the Sent Messages section of Seller Central. Use this link or log in to Seller Central and click on Messages in the top-right corner, then on the Sent Messages tab in the main body of the page. The messages sent from Feedback Genius should be displayed there, along with any other messages you've sent to buyers.

Can I add images to my message?

Yes, your messages are completely customizable. Part of that customization includes the ability to add in your own custom HTML. So long as it is in within Amazon's guidelines, you can include your own custom HTML and add images, borders, etc.

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